As recorded live at the IS Internetix 2012 conference, Marcel Oudejans was the closing keynote speaker. "In a world where traditional advertising and networking is facing dramatic change, how can you still ensure that you gain “top of mind” awareness from your target market? And once you’ve gained new customers, what can you do to increase your retention levels? In this engaging presentation, you’ll learn while you laugh as Marcel Oudejans will reveal the techniques used in “show business” to captivate your audience, convey your message and create “customers for life”." Hosted by Internet Solutions (IS), a division of Dimension Data, Internetix is Africa's premier showcase on how Technology, Innovation and Applications are transforming how we use the internet. Expert international and local guest speakers were invited to show their insights into how delegates can improve their business's ability by using the internet as a business tool.